A Canadian client manufactures industrial products used in the aerospace maintenance, repair, and overhaul (MRO) industry. They were trying to serve the greater China market exclusively through export sales supplemented by occasional visits to the region. In order to grow their share,EastBridge recognized that a comprehensive market entry strategy was needed.

As a first step, EastBridge coordinated the translation and conversion of their website and printed collateral materials into traditional and simplified Chinese characters. This involved the creation of a dynamic technical glossary of jargon and specialized terms specific to their industry. EastBridge designers adapted the materials to suit the local market, while maintaining the overall look and feel of their corporate dress.

Step two involved the search for and appointment of specialized distributors, who were serving the aerospace MRO market with complementary product lines. EastBridge worked with the client to set aggressive goals, define pricing, and manage its distributors through the initial sales stage, as well as manage the fulfillment of literature and sample requests from distributors and customers throughout the Asia-Pacific region.

Our US-based client produces software for the consumer product and food distribution industries. They wanted to form a wholly owned subsidiary in China. This would allow them to invoice in local currency in seven Chinese provinces as well as Hong Kong and Taiwan. They needed to convert their software to suit the local market, and they needed to do it quickly.

EastBridge knew that there is a special licensing requirement for software platforms in China. We streamlined the application process for our client. We then negotiated their Chinese business license to allow domestic and export sales, found an outsourcing partner to localize the software and provided Hosted Management of their other employees in our supervised and staffed business center.

Our client in Belgium manufactures complex assemblies for architects and builders throughout Europe. They needed to procure close tolerance stainless steel machine parts from low cost manufacturing sources.

EastBridge selected reliable vendors who could meet the client's stringent specifications. We reviewed their drawings and provided necessary translation, negotiated pricing on their behalf, established supply contracts, provided first article inspection services and managed export control and documentation and payment vehicles.

Our client was struggling to develop a market for its products in greater China. Traditional sales and distribution channels were yielding poor results. They wisely decided to establish their own company in China and sell directly to forty prospects in the region, but they didn't know where to start.

EastBridge terminated the distributors, recruited and hired a Technical Sales Manager for our client, and then launched a turnkey sales representative office in Jiangsu province. During the development phase, our client's direct staff was hosted in our supervised and staffed business center.